-- Publishers Weekly, 11/5/2008 7:57:00 AM
Reports from various publishers and booksellers that sales slowed considerably in September are borne out by the just-released AAP monthly sales estimates. According to the 17 publishers that report adult hardcover results, sales fell nearly 30% in the month, while sales in the trade paperback and mass market segments were both off by more than 8%. The children’s hardcover segment provided some good news, with sales jumping almost 42% led by shipments of Brisingr, If You Give a Cat a Cupcake and Disney High School Musical 3 Junior Novel; all three had first printings of over 1 million. Children’s paperback sales were down 19.1%. The strong performance of e-books continued in September, with the 13 publishers that report sales totaling revenue of $5.1 million, a 77.8% increase over last September.
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